Concept development and design can start from a blank slate, generating ideas and exploring directions in what is often termed a “blue sky” process.  Or, pre-existing client concepts can be nurtured into fully-elaborated plans and renderings.  Outcomes of Roto’s concept design efforts can take the form of colorful illustrations, loose storyboards, or bound concept “books” that blend words and images to tell the project’s story.

Highlights:

• idea development
• blue sky charrettes
• industry-leading hand-drawn illustration
• computer modeling and fly-throughs
• storyboards, books and other fundraising tools