Magic Planet - Deira City Centre & Mall of the Emirates
Roto completed conceptual and schematic design in 2006 for this innovative FEC (family entertainment center) in the heart of Dubai city. Rather than relying on the haphazard palette of colors and forms inherent in the purchase of off-the-shelf ride equipment, Roto’s design called for uniform “buglike” forms and a clean, elegant visual scheme more suitable to the up-scale destination envisioned by the client. Roto provided complete architectural interior design as well as theme, graphic and ride design.
Built under the iconic indoor ski slope at this world-famous shopping mall is a giant FEC (family entertainment center) designed by Roto Studio for the Majid Al Futtaim, the mall developer. Envisioned as a new kind of FEC that appealed to a broad range of sophisticated consumers, Roto chose a stylized “lava lamp” aesthetic for the main entry and for the primary food and beverage areas of the sprawling complex. The design also included custom development of major interior rides, soft play areas, video and redemption games.